IREENA's CV
IREENA FLORECE
Admin & Operations Supervisor | Strong Customer Service & Managerial Expertise | Team & Process Management
Profile summary
Strategic branch manager with 18 years shaping retail and beauty sector outcomes across GCC markets. Known for directing daily salon operations, managing P&L performance, and leading cross-cultural teams. Trilingual in English, Tagalog, and Arabic, committed to maintaining service standards and executing strategic goals.
Career highlights
Branch Operations and Staff Supervision: Supervised daily branch operations, managed staff scheduling, and directed service delivery workflows across multiple salon locations to maintain quality standards.
Financial Management and P&L: Managed branch P&L, controlled operational expenses, monitored sales targets, and completed required financial and operational reports according to schedule.
Sales Execution and Brand Representation: Provided personalized product recommendations, conducted beauty demonstrations, and coordinated marketing strategies to achieve sales targets for luxury cosmetic brands.
Key skills
Professional experience
Supervising team of Front of House. Managing all admin related work- HR, Procurement, Accounts and liaise with PRO on visa processing and renewals. Assist the Branch Managers on people management.
Steered branch operations and service delivery workflows, supervising staff schedules and performance evaluations to maintain operational standards.
- Oversees daily branch workflows to ensure smooth and efficient service delivery across operations.
- Supervises and coordinates staff schedules, performance metrics, and daily task assignments.
- Handles inquiries, complaints, and special requests to maintain customer satisfaction levels.
- Monitors sales targets and implements strategies to achieve branch goals.
Shaped branch strategy, directing daily operational workflows and financial performance across the location. Controlled P&L outcomes and established compliance protocols for opening and closing procedures.
- Completed required operational reports accurately and according to schedule.
- Managed branch P&L and controlled expenses.
- Reinforced sales techniques for retail products.
Managed branch operations and service delivery workflows reporting to executive leadership, overseeing a multidisciplinary team of hairstylists, nail technicians, and front desk personnel.
- Directed daily salon operations and steered workflow execution across service delivery channels.
- Supervised personnel across hairstylists, nail technicians, and front desk staff to maintain performance standards while tracking staff performance metrics.
Guided daily salon operations and supervised a diverse staff of beauty professionals including hairstylists, therapists, and reception personnel to maintain service delivery standards.
- Directed beauty professionals.
- Supervised salon staff including therapists, nail technicians, and front desk personnel to maintain operational consistency.
- Introduced brand to the market.
- Provided make-up application and product demonstrations for clients.
- Conducted makeup tutorials and product demonstrations for store customers.
- Prepared and submitted stock orders for inventory replenishment.
- Monitored, submitted, and coordinated weekly reports on sales, inventory, and expiry.
- Coordinated with the marketing team to establish effective selling strategies.
- Represented and promoted luxury skincare and cosmetic brands including Estîe Lauder, Clinique, and Kiehl’s
- Provided personalized product recommendations based on customer skin types and preferences
- Conducted product demonstrations and mini-makeovers to enhance customer engagement
- Assisted shoppers with product selection and styling advice to deliver customer service.
- Maintained product displays according to visual merchandising brand standards.
- Sold premium skincare and beauty items directly to international travelers and retail customers.
- Achieved and exceeded monthly sales targets and promotional goals.
Education
- Manila, Philippines
Languages
English · Professional
Tagalog · Professional
Arabic · Professional